Action needed to increase consumer choice, drive growth and support innovation, says Online Travel UK in new white paper 

Trip.com has joined Online Travel UK (OTUK), the association of the UK’s best-known online travel companies, to strengthen the coalition’s voice on pro-consumer policy and innovation in travel.

Online Travel UK (OTUK), an association of the UK’s best known online travel companies, has pledged to champion the critical benefits online travel companies provide to consumers and the UK economy with the new UK government.

OTUK has shared its mission and key policy focus areas with a new brand-identity and website launched today.