There’s no denying the future of travel is digital. 

Online travel companies have helped over 36 million people in the UK search or book travel over the last two years, while 77% of consumers have booked with an online travel company over the same period.  

What we’re seeing isn’t a gradual shift - it’s happening now. Consumers are taking advantage of the many benefits the digital experience delivers and this will continue at pace, with an estimated £17.5 billion expected to be spent by UK consumers on their next trip booked online.  

As we enter a new year, consumers remain as passionate about travel as ever, but how they plan, book and experience travel is continuing to evolve, with digital playing an increasingly central role. 

An association of some of the best-known online travel companies in the UK has said that new legislation designed to regulate holiday accommodation is “manifestly disproportionate” and will reduce consumer choice, limit visibility for Welsh businesses, and make it harder for customers to find and book legitimate properties.