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Amy Gaukroger Amy Gaukroger

OPINION: What the CMA's Google ruling could mean for consumers and the travel industry 

When the Competition & Markets Authority (CMA) gave Google Strategic Market Status (SMS) in October 2025, it meant Google’s search services would be subject to certain conduct requirements. These were set out as a proposed package of measures by the CMA in January 2026. Ahead of the CMA’s final report, here’s what those measures could mean for both consumers and the online travel industry.  

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