As AI becomes a major new route into travel discovery, the industry must consider how to embrace this shift while ensuring consumer choice, value, protection and trust remain at the heart of this change.

Online Travel UK members came together for our first-ever Westminster fly-in this week (8-9 June), spending two days meeting with regulators, government departments, parliamentarians and travel industry experts.

Online Travel UK joined a number of businesses, trade bodies and consumer groups in calling on the Government and CMA for faster implementation of the DMCCA digital markets competition regime.

A letter with multiple signatires from businesses across various digital sectors was submitted today.